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Welcome to my newsroom.
verbal+visual
i write. i design. people look.
taking business to marketScroll down for original powersports, motorsports, social, and digital media marketing and event content. Visit the library for a look at my early digital efforts and vintage AdFax PDFs.
 Free Metadata Character Count XL spreadsheet counts <title> and <description> tag characters. |
 Image Resolution Guide why image file size (MB) and not an arbitrary DPI is the metric print production managers, art directors need to wrangle. |
 Free HD FX Wiring Guide “Wiring Made |
“This is absolutely the best and easiest information to use I have found yet. If you do a lot of customizing on your bike, no matter how much chrome you put on the bike a set of frayed or dirty wires can take away from everything you have done, this manual will help you replace the wiring with no fuss.” |
 Five years riding offroad: Cycle World’s legendary Trek in the Sierra Nevadas. |
 Dakar 2006: Before Facebook, Twitter, or Instagram - online virtual coverage of the classic Paris to Dakar race. |
 AIMExpo 2015: 3rd annual, new owners. 2015 featured record number of exhibitors, new MIC ownership, but questions remain. |
 AIMExpo Reviewed: Year two bigger, but. With a couple of exceptions, event was on familiar ground – predictable. |
 AIMExpo 2014: Second edition scores broad approval with thousands of retail, manufacturers on hand in Orlando celebrating first birthday. |
 Balancing Digital PR: Combining print and pixels means not overlooking every opportunity for publicity and engagement. |
 Social Giants Collide: When Google+ and Facebook butt heads, you’d better have your strategy figured out. |
 Online Newsrooms: Online newsrooms have gone from optional to essential – Coke leads the way in shift from traditional PR distribution. |
 AIMExpo Debuts: New industry show achieves guarded success in a still struggling powersports marketplace economy. |
 Content = Rank: My small site has benefited from Google’s sophisticated algorithms that reward content with page rank. |
 Goodbye To An Old Friend: I turn over the reins to my original 1977 XLCR and take a long look back at roads traveled many years ago. |
 Powersports Losing Market: Millennials are choosing public transport over personal rides, posing a threat to bike industry. |
 Social Media Tweets to Top: Social media emerges as top news source for mainstream media, driving broadcast, print and cable. |
 Trade Shows Face Threat: Challenges from competition, aging demographics threaten traditional trade show format. |
 Animated GIFs: A look back at the commercial uses for the format. Vintage GIF collection shows off the creative potential of this web visual staple. |
 PRI 2012 25th Performance Racing Industry trade show, under new owner SEMA, closes out Orlando before returning to Indianapolis. |
 Powersports and Social Media Surveys powersports use of social media and reveals a surprising finding. Infographic shows results. |
 Will Google Find You? Google’s new search algorithm presents both opportunity and challenge for small business. |
 PRI 2011 24th Performance Racing Industry trade show featured a broad array of goods and services for the racing community. |
 TEDx 2011 Poynter Institute hosts renowned lecture series in its first St. Petersburg appearance, trends to fourth on twitter. |
 Newsletter Marketing Popular format has a long history and when properly designed is very well suited to deliver a high-tech digital message. |
 DTP First ASMP Images newsletter featured graphic design of guest art director Wendy Sherman in the first all digital issue. |
 Kodachrome In the mid-’70s I used iconic 35-mil film to produce a giant display for U.S. Homes from analog original. |
 Social Fresh 2011 social media conference gathers top media experts sharing knowledge on managing the complex online matrix. |
 Social Media Day In 2010 Poynter Institute assembled the best and brightest for a look at the relationship with professional journalists. |
 Marketing Ted’s Montana Grill is how American original Ted Turner parlayed the endangered American bison into a comfort food eatery. |
 Branding How eMail affects our brand is something we usually don’t consider. A unique URL changes perception. |
 Social media Discover what’s new in web 2.0 and how to leverage the latest in social media trends and techniques. |
 3-Day Walk for the Cure 2009 5th annual Komen benefit is an emotional 60-mile hike – the view from over the back fence. |
 PR Duh Dumb Continental Airlines failed customers in this meltdown of fundamental passenger rights. Social media would have helped. |
 Your Life On The Web Learn how social media relates to your personal and business life in my original white paper overview. |
 Twitter The world learns about 140 characters. Can it compete commercially? How business uses twitter across time zones. |
 Dealer Expo 2009 41st Dealer Expo makes lemonade out of lemons. The event showed off a sea of scooters in shiny new Lucas Oil Stadium. |
 Ag Dealer Greensouth Equipment, one of country’s top three agricultural equipment dealers, cultivates high customer satisfaction. |
 PRI 2008 Performance Racing Industry 21st annual motorsports aftermarket show. Despite ailing recession economy, turnout was fantastic. |
 CW Trek 2008 34th annual Cycle World Trek Like strippers to Vegas, industry faithful again flocked to the Sierras for the offroad dualsport ride in the mountains. |
 POP Why POP should be in your future. In-store display’s power to boost retail sales has never been stronger. (3-Piece Dealer Paks available.) |
 Consumer Direct The DR Power home power tool brand hasn’t been around that long. Read how they built a powerful outdoor power accessories business. |
 Dealer Expo 2008 40th Powersports Dealer Expo had scooters, gear and a helmet lineup that came from the Sci-Fi channel’s prop department. |
 Expo’s changing – and not for the best. My review of 2008 Dealer Expo, what needs fixing and why. The clock is tick…tick…ticking |
 Tom Petty Superbowl 2008 halftime featured Tom Petty and the Heartbreakers. In ’85 I shot the band while MTV videod his first performance after a broken hand. |
 PRI 2007 Performance Racing Industry filled Orlando’s Orange County Convention Center with best racing technology in the automotive aftermarket. |
 CW Trek 2007 Cycle World Ice Road Bikers Trek celebrates 33 years of motorized mayhem. Mother Nature plays pranks on underclothed amateurs. |
 3-Step PR Press releases and product publicity are the lifeblood of online and traditional media. Get the most out of your efforts. |
 Globalshop 2007 POP/POS Industry Trade Show in Las Vegas Venetian was devoted to the art and science of consumer motivation. Over 16,000 attendees, 900 exhibitors, miles of aisles. |
 Dealer Expo 2007 Dealer Expo was largest ever; Asian marketeers showed up and filled halls with small displacement vehicles of every conceivable style. |
 Point-Of-Purchase/PR Case study highlights public relations, POP marketing solutions: how do you deliver maximum selling impact in only one square foot of retail floor space? |
 V-Twin Expo 2007 Easyriders V-Twin Expo was a hot time in arctic conditions. Big news was the seismic shift from overdone chops to baggers. |
 PRI 2006 Performance Racing Industry fills over 5 miles of aisles with go-fast racing goodies of every description. |
 SEMA 2006 Specialty Equipment Manufacturers Assoc. legendary motorsports aftermarket expo was huge, glamorous. |
 Case Study 12 (PDF-1999) 8-pagesearly Pagemaker print creative highlights identity, branding, advertising and pr for V-Twin Harley engine builder Accurate Engineering. |
more content in the newsroom library here