marketing, advertising, public relations, and social content - on the web since 2002
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The Actual Price of Poor Design

photoshop plus illustrator result in graphic that attracts attentionArt for HTML product press release (click to view)

Graphic design is a fundamental investment that associates a brand or product with a unique visual component. Successful design is defined by its professional appearance, consumer friendliness, and technical suitability for use across a broad spectrum of applications, from web banners to print to event POP.

Poor design disappoints the viewer before they even have time to read the offer. Beyond that immediate side effect is a connection made between the visual and the brand reputation that can be surprisingly resilient to change down the road.

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View selected design solutions in my Béhance portfolio.

logo for american society of consulting arborists professional associationlogo for confederate motorcycles manufacturerlogo for greenside custom homes builderlogo for black tie run charity event fundraiser
logo for big game hunter band austin texaslogo for printers ink printing company	logo for clearwater builders association
logo for psychotherapy associates professional practicelogo for images quarterly photography newsletterlogo for dick cole tire center retaillogo for kelley motorsports automotive dealership
A distinctive logotype is the basis for a successful brand.

Visual brand management starts with a basic type (word mark) and/or graphic (logo) structural element. I begin by reducing the preliminary sketch artwork to its simplest components before adding degrees of complexity for use in web, print, event, or other projects.

Berry Wardlaw Signature Series word mark was designed to build premium brand recognition in a crowded powersports market. (Roll over to view logotype designed for parent company.)

For Choppers Unlimited, the goal was to capture the motorcycle manufacturer’s Nordic heritage. That led to the selection of a medieval Blackletter font, combined with a stark graphic of an abstract bladed weapon, to represent the Viking ancestry of the product.

graphic design uses include collateral, print and web

After determining the logotype could stand alone as a one-color element in various sizes, gradient blends completed the metallic components of the brand.

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