original graphic design is an investment that quickly defines a brand or product by forming a clear, positive visual association. Design requirements include a professional appearance, consumer friendliness, and technical suitability for uses that range from web banner to offset printing.
View more design work online at Béhance.
A distinctive logotype is the basis for brand identity.
visual brand management starts with a basic type and/or graphic structural element. I usually get started by reducing the preliminary sketch artwork to it’s simplest components before adding additional degrees of complexity for extended collateral use in web, print or other projects.
For Choppers Unlimited, the goal was to capture the motorcycle manufacturing company’s Nordic heritage. That led to using a medieval Blackletter font combined with a stark graphic of an abstract bladed weapon to represent the mechanical nature of the product. After determining the design could stand alone as a one-color element, gradient blends sustained the metallic nature of the brand.