advertising, marketing, public relations, point of purchase, collateral, print, web design, web content
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social media events and columns social media strategies explained

social media insight

What’s behind a social media workflow more…

why file size is the correct metric

prepping for print

Why file size, not resolution, is like a bucket of water more…

featured blog entries

Saul Bass set a very high bar.

america’s design icon

20th century graphic design was led by one man more…

paper swatchbook cabinet a relic from the past

paper spec old school

My swatch book paper cabinet has stories to tell more…

why press releases still matter

press releases vital

Don’t let social media bling distract from tradition more…

iconic logo Jack the Shop Dog is the basis for local SEO advantage

targeting local market

Here’s how: make sure local radar finds your SEO more…

RGA agency's global headquarters

“workplace” r/ga film

Storied agency stars in Gary Hustwit documentary more…

I provide quality content for web and print

what’s your card strategy?

todays business cards are elegant expressions of your core marketing mission

The business card is the OG of marketing communications. It’s been around since ink first met paper and today the options for an elegant, memorable, personalized and affordable hand out have never been better. more…

making your newsletter pop

a history of marketing newsletters

Death and taxes notwithstanding, newsletters and press releases are core elements of every marketing enterprise since the modern era of public relations began over a hundred years ago. more…

Drop me a line for a winning social media marketing strategy. taking business to market
creative tools and techniques

event marketing

TOTO is just one of hundreds of global manufacturers displaying at KBIS.

The Kitchen and Bath Industry Show (KBIS) is the ultimate marketing playground. Take the photo tour for an inside look and inspiration. more…

web brochure

flats fishing charter needed mini site, social strategy

Creating this microsite for a Florida fishing charter took me out on the water for photos, fun, and design inspired by the elements. more…

exhibit design

custom designed trade show booth exhibit

This custom trade show dimensional display, part of a multiple booth event designed for a powersports accessory manufacturer, was a hit with attendees and admired by competitors.

Chemetal and Wilsonart veneers were specified to give the design visual pop that stopped traffic in the aisles.

Does your trade exhibit and event marketing strategy need an overhaul? more…