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social media events and columns social media strategies explained

social media insight

What’s behind a social media workflow more…

why file size is the correct metric

prepping for print

Why file size, not resolution, is like a bucket of water more…

featured blog entries

iconic logo Jack the Shop Dog is the basis for local SEO advantage

targeting local biz

Here’s how: make sure local radar finds your SEOmore…

Saul Bass set a very high bar.

america’s design icon

20th century graphic design was led by one man more…

RGA agency's global headquarters

r/ga in “workplace”

Storied agency stars in Gary Hustwit documentary more…

why press releases still matter

press releases vital

Don’t let social media bling distract from tradition more…

paper swatchbook cabinet a relic from the past

paper spec old school

My swatch book paper cabinet has stories to tell more…

I provide quality content for web and print

newsletter content: make a list

a history of marketing newsletters

Death and taxes notwithstanding, newsletters and press releases are core elements of every marketing enterprise since the modern era of public relations began over a hundred years ago.more…

easy screen grabs in firefox

full page screen grabs are easy in Firefox

There's no shortage of options when it comes to screen grabs. Saving entire web pages to an image format is considerably more challenging—unless you’re using Firefox. How to quickly save what you want. more…

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creative tools and techniques

trade show marketing

TOTO is just one of hundreds of global manufacturers displaying at KBIS.

The Kitchen and Bath Industry Show is the ultimate marketing playground. Take the tour.more…

web design

flats fishing charter needed mini site, social strategy

Creating this Florida fishing charter microsite took me out on the water for photos, fun, and design inspired by the elements. more…

exhibit design

custom designed trade show booth exhibit

I designed this custom trade show dimensional display as part of a multiple booth event for a powersports accessory manufacturer.

I specified Chemetal and Wilsonart veneers to make sure the design stood out from competitors and stopped traffic in the aisles.

Does your trade exhibit and event marketing mission need an overhaul? more…