a brief look back
Facebook and G+ compete for the same space — only one will survive. 2014
Social media erupts as the dominant news source. 2013
Powersports has yet to come to grips with social media. 2012
TEDx at Poynter brought an impressive lineup of speakers and ideas. 2011
Social Fresh Tampa featured a collection of social media’s top strategists. 2011
Traditional journalism’s future is unclear as print continues to struggle. 2010
Online identity is tied to a large network of domains. Here’s how it works. 2009
New Media email's at the center of social, blog, chat, text and phone networking. 2010
twitter is to media what a microwave is to a Viking range. 2009
Social brand success includes a unique URL as the hub for media activities.
Social Media refers to a variety of digital tools and skills. Here‘s how it started. 2006
Now Extinct Continental Airlines paid the price of ignoring social media’s PR power. 2009
Social Storytelling That Connects
Social Media is the Rosetta Stone of digital communication, the tip of a very large iceberg that makes up the world wide web.
In just a few few short years social media in its various forms has displaced print, cancelled broadcast, and cast aside cable. It’s upended how we shop for everything from autos to avocados, and created an entirely new dimension of cultural behavior that cuts both ways.
Still, this transformational shockwave depends on certain traditions for effectiveness. At the top of the list is the art/talent/skill of creative writing, whether it’s 280-characters at a time, clik-baiting, or long-form blog entries.
In only a few short years, social media transformed communication traditions that took centuries to refine.
It’s All About Social
Social includes business channels like LinkedIn, social/commercial sites like Facebook, thought-at-a-time Twitter, YouTube and TikTok video, Pinterest, Instagram, and dozens more, from benevolent to toxic.
Social media success comes with telling a story readers are interested in, not just another rehash of the annual company picnic.
If You’re In Business, It Can’t Be A Hobby
Managing social content — conceiving, creating, producing, distributing — is what I enjoy. It’s what benefits business, and gives your market what it wants: a reason to keep coming back.
Barcamp: Boot Camp For Social
Barcamp is a reunion of all things web, bringing together engineeers, designers, marketeers, and entrepreneurs, in a communal atmosphere of geeked out problem solving, presentation, and inspiration. The result is an open forum where concepts flourish, ideas are hatched, and alliances are formed.