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Gulf to Bay Charters guides flats fishing on Tampa Bay

H2O Marketing: Getting My Feet Wet

by John Siebenthaler: photos©john siebenthaler

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Marine marketing is usually built on unique action photography coupled with brief, colorful copy. I photographed these wildly different fishing platforms, all operating out of Tampa Bay and in the Gulf of Mexico, for a variety of pr, marketing, and web assignments.

Si-Tex 7 charter boat off John's Pass

Twin Cat diesels provided plenty of prop to power Si-Tex, a scaled up, heavily modified PT boat design. The charter took clients out to the Middle Grounds for day trips and beyond for extended charters.

noodle king plies the waters off Sand KeyBoth the Si-Tex 7 commercial charter (above) and the 1,000-hp Noodle King Mercury Marine Black Cat quad-powered personal watercraft Scarab (right) are long gone from local waters. In their time, they were powerful brand leaders that generated plenty of interest.

Si-Tex was a test-bed platform for the marine electronics manufacturer of the same name, while Noodle King patrolled the waves as a recreational outlet for a local fortune cookie manufacturing tycoon.

The flats skiff Salsa Verde (top) was a charter that specialized in very shallow inshore fishing opportunities in and around Tampa Bay. It provided the ideal focal point for the brochure microsite created with a pinch of CSS, a dash of camera raw, Photoshop, Illustrator Smart Objects, and a FireWorks HTML menu nav bar.

The SEO SERP results resulted in local page one search position ranking against numerous other local flats and conventional charters.

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