Improving Search Marketing With Animated Banner Ads
January, 2013 | by John Siebenthalerprofessional marketing and communications
GIFs dead? Not likely! Buzz these days says, “lack of click throughs” proves banners are dead. That’s like saying billboard advertising is toes up because drivers can’t high-five the sign during a drive-by.
Don’t believe it — it just proves that click throughs are measureable, not that the message – created to convey awareness – is useless. Clicks are an added dimension of value, not the only one. Retention and recall remain the major role of creative.
Since the demise of Flash and the acceptance of the format by every major social channel, GIFs are now guaranteed a permanent seat at the marketing and advertising online table.
espn stakes a claim
nike wishes this would just go away
time lapse effect makes this effective
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