Public Relations Meets Point-of-Purchase Solutions
taking business to market
It’s easy to get started with your own POP project.
CATEGORY: POP
OBJECTIVE: increase product turn, dealer signups
SOLUTION: design POP floor display
A point-of-purchase freestanding floor display designed to communicate product advantages, streamline order fulfillment, and improve dealer ordering ratio. The display features a 4-part setup:
- 1 stand
- 2, six-unit shippers
- customizeable header
Small footprint shippers double as stand-alone counter displays when used individually, allowing for placement in multiple locations.
CATEGORY: public relations
OBJECTIVE: improve cross application awareness
SOLUTION: partner with affiliated aftermarket manufacturers
Warn Winch is a major aftermarket supplier in powersports and automotive markets.
Working with Motorcycle Product News, Warn built an invitation only atv/utv Special Projects Vehicle hilighting their product line and incorporating content from selectively sourced aftermarket suppliers.
Premiered at Dealernews Dealer Expo before touring the country. This cross-promotional enabled Warn to feature the Techmount mounting solution while also providing product placement by TomTom, a global manufacturer of GPS instrumentation.
actual size: 7.25" x 8.5"
CATEGORY: POP
OBJECTIVE: enhance POS sell through
SOLUTION: design dealer counter mat
This counter mat brand identification solution utilizes a low-tack, repositionable adhesive combined with a tough Lexan laminate to deliver the client’s message.
Heavy duty durable construction is a metaphor for the client’s product and will withstand months of abuse on parts and checkout counters.
The visual provides a mounting solution for the top two providers of powersports specific GPS — TomTom and Garmin.
(l-to-r) Harden, Blais, Lafferty, Siebenthaler
CATEGORY: public relations
OBJECTIVE: increase booth traffic, credibility
SOLUTION: recruit top offroad personalities for booth presence
Scot Harden's KTM Adventure Tours is the premium off-road riding adventure and school in North America.
Mr. Harden is considered one of the top ten all time best riders in the world and was joined in the booth by Chris Blais, 2007 Dakar #3 finisher, and Mike Lafferty, multiple AMA enduro champion. Mr. Blais and Mr. Lafferty are professional KTM factory riders competing in the off-road and enduro circuits.