Tattly, the latest effort from talented designer and founder of Swiss Miss graphics blog Tina Eisenberg, offers witty, low cost personal entertainment and a tempting opportunity for powersports brand and marketing managers.
The collection of expertly designed messages and icons includes “knucks,” the answered prayer for every personal injury attorney who enjoys masquerading on weekends as a Sons of Anarchy patchholder. Add fighting rings and you’re done.
One of the first departments to get the ax after Hearst announced last June the completion of the HFM media sale that included Cycle World among others was that brand’s social media department.
That was followed last month by a rumor on the alt-lifestyle site Hell For Leather (subscription required) that the title was already up for sale, again, possibly to the first bidder willing to step forth and make an offer. Any offer.
Today’s Wall Street Journal announcement has Hearst looking very closely at the digital components of their extensive media empire, which now includes 15 dailies, 38 weeklies, nearly 200 magazine titles, and an eclectic collection of local t.v. and cable outlets ranging from A&E to ESPN.
WSJ points out the obvious: Hearst is caught in the same dilemma as very other purveyor of traditional media; namely, a no longer debatable downward spiral of sub and ad based revenue that, like Rosebud, is lost forever.
And it is to that end that corporate strategy now seems heavily focused on building out Hearst’s Interactive Media group and with it a pronounced shift in emphasis from old to new media and with it all the promise offered by the tech sector.
Too soon to tell if any of this will spill over to the Newport Beach offices of America’s most popular two-wheel journal. But if it does, that can only be good.
The gap in spending between online search and online display is closing, and quickly, according to this June, 2011 forecast by online marketing firm eMarketer.
While search captured the early sweepstakes as the category offering the best ROI, that out-of-the-gate lead is narrowing. The prediction now is that sometime in mid-2014 the advantage will shift to display as the favored category, coupled with analysis that shows overall growth slowing from a 2011 high of 20.2% ($31.3B) to a 2015 assumption of 8.8% ($49.5B), nearly doubling today’s spending.
Technology, opportunity, metrics and platforms are all reasons for this growth. The opportunities presented by mobile coupled with the emergence of HTML5 and a host of other visual solutions likely account for the change in velocity.
Sobering is my reaction to this email today from Rob Gladden, VP at the Motorcycle Safety Foundation. Rob, as one would expect, rides to his Southern California office daily. And it goes without saying; he knows the rules. If you drive you should read this. If you ride you should read this. Don’t. Text. And. Drive.
by Robert Gladden
Today is my daughter’s second birthday. While she doesn’t exactly know why everyone around her is even happier than usual today, as the years go by she’ll appreciate more and more how this day is special for her.
But this morning that was almost taken away from her. Continue reading
But overall, judges panned the lack of results oriented campaigns that can show behavior change as opposed to awareness as the main metric.
Just two years ago the tables were turned when an Aussie PR shop picked up top ad honors for their “dream job” campaign in what many forecasters thought at the time was the resurgence of the Golden Age for PR practitioners in an age of social media dominated communications.
This year’s Cannes results are another important reminder that above all, the core definition of public relations is to physically shift public behavior: bacon with breakfast, a/c not d/c as an energy source, etc., in a look back at what made Ivy Lee and Eddie Bernays pioneers in opinion.
Ad Agency Wins Top PR Prize at Cannes | Special: Cannes – Advertising Age.
Tuesday’s official announcement from Hearst Corporation finalizing the sale of Lagardère Group (Hachette) media assets – nearly 100 titles, plus 50 websites – didn’t contain any surprises. As managment teams passed in the hallways, our main interest was focused on whether or not any changes for Cycle World were in the offing, as corporate control shifted from Paris to New York.
With the sale officially complete, Hearst’s total domestic circulation now exceeds 30,000,000. Elle, Car and Driver, and Road and Track were the titles most frequently mentioned in releases from both camps.
Changes in store? In addition to plans to move the titles to the glam Hearst Tower “…within six to nine months,” Hearst yesterday got out the ax in announcing the first staff cuts following the $900-million plus takeover. In round one, nearly 20 percent of the former HFM personnel have been let go, including most of Steve Goldner’s social media staff, according to an article in today’s NY Post. Whether the latter was a vote of no confidence in adminstration, message or perceived value of the social media channel isn’t yet clear. HFM had always played catch up in developing their digital assets. For now we’ll assume the goal is to reboot.
(TAMPA) The Tampa Bay chapters of Florida Public Relations Association (FPRA) and the International Association of Business Communicators (IABC) co-sponsored a half-day professional development social communications meeting that spotlighted the intersection of mobile, social and point-of-purchase (POP) media. Read more about how POP can deliver a targeted message here.
Presenters included Pinstripe Marketing’s Ginger Reichl, Bryan Marks from Irvin Steel, Mad Mobile’s Greg Schmitzer, and newly named Public Relations and Marketing VP for Moffitt Cancer Center Joe Hice. Continue reading
When the Tampa Bay chapter of PRSA (Public Relations Society of America) parsed the results of a 2010 member poll, one tool that stood out as a bulwark against membership drops that could also be used to attract new sign-ups: the bi-monthly newsletter. (Download your copy here.)
Overshadowed by the online glamour of social media, just the word “newsletter” seems like something out of an era of television before cable. In all too many organizations the newsletter is treated as a neglected stepchild before being thrust upon a skeptical public, doomed to languish in the backwaters of committee paralysis rather than being deployed as a dynamic marketing tool on the communications frontline. For more newsletter production tips read my Top Five Digital Newsletter Basics.
I like the diversity of content and the convenience of delivery. I like the comfort of participation and the cost, often free, is almost always within my budget.
What’s not to like? On and on and on and on *required form fields. As in this signup for an Aquent sponsored American Marketing Association social media webinar.
There’s nothing wrong with capturing data. It’s expected by participants. But requiring 17 fields – 17! – to successfully register is asking too much. When you present an offer and then throw up one roadblock after another, the goal of participation becomes the reality of disappointment.
Email, first and last are about all I care to share going in. Maybe phone, but that’s about it unless Krugerrands are being discussed. But if I like the content, feel free to ask away after the experience. If it was good for me, you’ll know soon enough how much I’m willing to disclose in the interests of furthering the relationship.
Much of the charm of this effective cause pr video for the Marin County California School District is due to its simplicity, but there’s nothing simple about the concept, great graphic design or production quality. The quick pace and easy to follow graphics are perfectly on target, delivering a powerful message on the importance of public education in a budget challenged environment. Bonus points for a soundtrack that taps into Aaron Copland’s Appalachian Spring for emotional nudge.
