graphic design stars in this video
Much of the charm of this effective cause pr video for the Marin County California School District is due to its simplicity, but there’s nothing simple about the concept, great graphic design or production quality. The quick pace and easy to follow graphics are perfectly on target, delivering a powerful message on the importance of public education in a budget challenged environment. Bonus points for a soundtrack that taps into Aaron Copland’s Appalachian Spring for emotional nudge.
investing in design pays off in recognition
(updated September, 2013: linked to original on Vimeo.)
Bonus: set in ’70’s circa L.A. (?): try to pick out failed, merged, updated and still current brands as they fly by.
NSFW beyond 01:12 mark
Logorama, an infectious Oscar winning (2010 – best animated short) animation from France operates on two levels. First, it proves the point once and for all why solid design is a critical marketing element in our global culture. (link version deleted from YouTube)
The YouTube family friendly trailer (above) comes from the Logorama site.
But you’ll need to watch the full length adult (I’m not bad – they just draw me this way!) version over on Vimeo (if it hasn’t been yanked) for a darkly disturbing vision of plate tectonics gone awry. The inference points to that same commercial culture for having created too much demand for the environment to support.