The saga of Cycle World’s future existence continued today on news of the venerable publication’s sale to Field & Stream publisher Bonnier AB, a family held privately owned media group headquartered in Stockholm, Sweden. Self-described as, “… a culturally progressive, humanistic organization (with) knowledge-sharing goals,” the European publisher is also involved in book publishing, broadcast, digital, cinema, cultural events and educational efforts.
Many of the company’s best known titles were acquired as part of the Time print selloff in 2007.
News of Cycle World’s (re)sale was predicted before the ink was dry on the June, 2011 sale by HFM to Hearst. Shortly after the transfer, rumors began circulating that the familiar CW brand was for sale by owner, no reasonable offer refused. Bonnier’s titles also include Popular Science and Parenting. In a statement announcing the sale, Cycle World is slotted for Bonnier’s special interest Outdoor channel. The amount of the sale was not disclosed.
Bonnier’s portfolio of titles is impressive, and includes such special interest lifestyle nameplates as Saveur, the Transworld active collection, Motorboating and Yachtbroker. Given the production quality and editorial value of their offerings, Cycle World seems likely to maintain their leadership in print while enjoying a much needed web makeover that could be transformational.