Tag Archives: publishing

Everything Old is New Again: Newsletters See Revival

newsletters are perfect for many communications projects

Newsletters—the Swiss Army Knife of Engagement

Death and taxes notwithstanding, newsletters and press releases are core elements of every marketing enterprise since the modern era of public relations began over a hundred years ago.

And once again newsletters are in the spotlight, or at least the footlights, as an old made new again viable medium to be utilized in the never-ending task of B2B and B2C marketing.

Google cast a fresh eye on the tried and found to be true tradition of newsletters as a vehicle for delivering searchable content. It should be mentioned that just because a newsletter, or any form of online content, attracts Google’s eye, that doesn’t automatically qualify it as engaging enough to attract and hold a reader’s attention. Continue reading

ubm shuts down dealernews


Five Decades of Dealernews Now History

In a stunning announcement that dropped December 16, Jim Savas, VP/GM of automotive at media conglomerate UBM Advanstar, announced the immediate end of Dealernews as of December 23, 2015.

After initially making the case for a robust online presence, well supported by more than respectable metrics, Mr. Savas then set January 1, 2016, as the cessation of Dealernews in print, on the web, and across all digital channels.

As of December 18, there was no mention on either Twitter or Facebook of the decision to shut down what many in the powersports industry considered the Gray Lady of motorcycle aftermarket B2B publishing. Continue reading

cycle world intros first mobile app

Cycle World's new iTunes app is a game changer

cycle world launches first mobile digital platform

mobile app runs on tablets and phones

Cycle World’s introduction of their subscribed free mobile app signals the first major move of parent Bonnier since the 2011 buyout via Hearst via HFM.

This is one of a handful of titles in the powersports community and the first among major enthusiast consumer magazines to tap the growing popularity of mobile/tablet platform publishing coupled with a digital subscription rollout that may or may not gain traction. Issues run within the app, and aren’t viewable as a browser interpretation.

The app, available only via iTunes, adds to Bonnier’s growing portfolio of tablet targeted digital publishing efforts which now includes Field & Stream, Popular Photography, Flying, Popular Science, and their high-end gourmet glossy, Saveur.

What’s significant is that unlike a Flash based publishing solution, the app is easily viewed on Apple iOS devices, which represent a major and growing portion of interactive mobile publishing. Can you see a cross-link marketing connection in the works? Ad reps are standing by – CW’s going to make mighty attractive bait for Bonnier’s other mainstream enthusiast brands.

content is king – experience is queen

Optimized for page view on tablets and scaleable as an adaptive/responsive layout for smaller screens, I’m guessing the digital porting is positioned to take full advantage of Apple’s latest Retina displays – and that translates into photography so lavish you can just about dip your hands in.

Tablet publishing is the new frontier of print journalism, and depending on acceptance by the public will determine in large part how profitable titles will become as newstand and subscription sales continue to tumble into the abyss. Will it work? Wired and Sports Illustrated were early entrants in what can be a hugely expensive and time consuming technical task. SI recently laid off another busload of staffers, but kept photogs in place.

Interested? You’ll need an iTunes account (free) to download, but the app’s free and promises a couple of gratis teaser pubs as incentive for a full-fledged subscription. Which is why the first link attached to the eBlast ended up a clunker. Here’s a link that works.

not found is not good

If you think Google docs equals digital publishing, time to catch up. For more insight on the wide range of available digital formats, click here.

clues to cycle world’s future hinted

wsj reports on hearst new media aspirations

One of the first departments to get the ax after Hearst announced last June the completion of the HFM media sale that included Cycle World among others was that brand’s social media department.

That was followed last month by a rumor on the alt-lifestyle site Hell For Leather (subscription required) that the title was already up for sale, again, possibly to the first bidder willing to step forth and make an offer. Any offer.

Today’s Wall Street Journal announcement has Hearst looking very closely at the digital components of their extensive media empire, which now includes 15 dailies, 38 weeklies, nearly 200 magazine titles, and an eclectic collection of local t.v. and cable outlets ranging from A&E to ESPN.

WSJ points out the obvious: Hearst is caught in the same dilemma as very other purveyor of traditional media; namely, a no longer debatable downward spiral of sub and ad based revenue that, like Rosebud, is lost forever.

And it is to that end that corporate strategy now seems heavily focused on building out Hearst’s Interactive Media group and with it a pronounced shift in emphasis from old to new media and with it all the promise offered by the tech sector.

Too soon to tell if any of this will spill over to the Newport Beach offices of America’s most popular two-wheel journal. But if it does, that can only be good.

cycle world sold

PARIS  Lagardère SCA today announced a €651M binding offer by Hearst Corporation for the sale of it’s international publishing empire (102 titles in 15 countries), including the industry leader Cycle World brand, part of the HFMUS portfolio of titles.

elle trademark retained

Lagardère would retain control, however, of it’s iconic ELLE trademark, which it will continue to license for various markets including mobile, print and product, and thus benefit from future royalties.

According to the press release, the parties have until Q3 2011 to complete the sale.

mc mag folds; 30 years and out

In an announcement e-mailed – ironically, considering – June 18, Rick Campbell, Publisher and Editor of Motorcycle/ATV/UTV Industry Magazine(s) and the Powersports International Internet Expos (PIIE), will cease operations July 1, 2010. (www.mimag.com)

Campbell is the latest casualty in print’s war of attrition with online (digital) content, further hampered by a devastated powersports market in an overall struggling economy. The main culprit remains loss of ad revenue, the lifeblood of publishing and the sauce that has historically driven the presses.

announcement ends 30-year run

While MIM’s readership remained fairly constant, the same couldn’t be said for the B2B’s clients. Campbell recently took a big redesign step of downsizing from a tabloid format to a more conventional, more economical letter-based layout. The move bought time, but no new revenue. Continue reading

but – what about print?

Today, thanks to desktop publishing, four color printing has never been cheaper, crisper, smarter or easier. It also finds itself nearly shipwrecked in channel after channel, helping to drag down the US Post Office along the way.

The June, 2007 issue of Motorcycle Product News ran 108 pages including covers. By March, 2010, the pages had shrunk – along with staff and editorial budget – to 56 and counting. This isn’t to pick on venerable MPN, long a staple in the powersports community – they’re just one among thousands of titles facing real issues of survival. It’s more an open question of what happens next to the communications infrastructure when fading advertising revenue can’t sustain the hard costs print publishing requires.

Continue reading