Tag Archives: newsletter

newsletter marketing: old dog, new tricks

 designing for success

When the Tampa Bay chapter of PRSA (Public Relations Society of America) parsed the results of a 2010 member poll, one tool that stood out as a bulwark against membership drops that could also be used to attract new sign-ups: the bi-monthly newsletter. (Download your copy here.)

Overshadowed by the online glamour of social media, just the word “newsletter” seems like something out of an era of television before cable. In all too many organizations the newsletter is treated as a neglected stepchild before being thrust upon a skeptical public, doomed to languish in the backwaters of committee paralysis rather than being deployed as a dynamic marketing tool on the communications frontline. For more newsletter production tips read my Top Five Digital Newsletter Basics.

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