Tag Archives: newsletter

Make Sure Your Email Marketing is Showing Up

what email newsletters look like when there's no text and the images can't be loadedEmail Newsletters Aren’t Displaying Images

Have you ever clicked open a subscribed email – I use Apple Mail, but other email clients like Outlook are also affected – and found those email newsletters aren’t displaying images? That the images that form the heart and soul of structured email content aren’t loading?

This isn’t a problem if you’re using a browser to retrieve email; Gmail, Yahoo, etc. It may show up, though, for anyone using a desktop client to retrieve and read their messages.

Of the many avenues open to digital marketing and customer communications, newsletters are the bedrock of forging and maintaining a solid relationship. A staple of Customer Relationship Management (CRM) long before digital marketing came along, newsletters are the bread and butter of consumer B-to-C, and are essential for B-to-B outreach.

As soon as the internet broke onto the scene, text only emails quickly became a mainstay of digital content. Text emails saw brief improvement when the ability to include file attachments — a format that persists today, and the most likely path of malware infection — was enabled. But it wasn’t until the web spread its wings that newsletter formats escaped constraint to printed flyers, 11×17 brochure sheets, and one color grainy reproductions.

As web site ownership grew, HTML formatting enabled communicators to offer vastly upscaled documents containing crisp graphics and multi-page copy content. Broadband, remote hosting of graphics, and HTML styling were the game changers that combined to transform how we communicate. Continue reading

newsletter marketing: old dog, new tricks

 designing for success

When the Tampa Bay chapter of PRSA (Public Relations Society of America) parsed the results of a 2010 member poll, one tool that stood out as a bulwark against membership drops that could also be used to attract new sign-ups: the bi-monthly newsletter. (Download your copy here.)

Overshadowed by the online glamour of social media, just the word “newsletter” seems like something out of an era of television before cable. In all too many organizations the newsletter is treated as a neglected stepchild before being thrust upon a skeptical public, doomed to languish in the backwaters of committee paralysis rather than being deployed as a dynamic marketing tool on the communications frontline. For more newsletter production tips read my Top Five Digital Newsletter Basics.

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