Newsletters—the Swiss Army Knife of Engagement
Death and taxes notwithstanding, newsletters and press releases are core elements of every marketing enterprise since the modern era of public relations began over a hundred years ago.
And once again newsletters are in the spotlight, or at least the footlights, as an old made new again viable medium to be utilized in the never-ending task of B2B and B2C marketing.
Google cast a fresh eye on the tried and found to be true tradition of newsletters as a vehicle for delivering searchable content. It should be mentioned that just because a newsletter, or any form of online content, attracts Google’s eye, that doesn’t automatically qualify it as engaging enough to attract and hold a reader’s attention. Continue reading