Tag Archives: email

Make Sure Your Email Marketing is Showing Up

what email newsletters look like when there's no text and the images can't be loadedEmail Newsletters Aren’t Displaying Images

Have you ever clicked open a subscribed email – I use Apple Mail, but other email clients like Outlook are also affected – and found those email newsletters aren’t displaying images? That the images that form the heart and soul of structured email content aren’t loading?

This isn’t a problem if you’re using a browser to retrieve email; Gmail, Yahoo, etc. It may show up, though, for anyone using a desktop client to retrieve and read their messages.

Of the many avenues open to digital marketing and customer communications, newsletters are the bedrock of forging and maintaining a solid relationship. A staple of Customer Relationship Management (CRM) long before digital marketing came along, newsletters are the bread and butter of consumer B-to-C, and are essential for B-to-B outreach.

As soon as the internet broke onto the scene, text only emails quickly became a mainstay of digital content. Text emails saw brief improvement when the ability to include file attachments — a format that persists today, and the most likely path of malware infection — was enabled. But it wasn’t until the web spread its wings that newsletter formats escaped constraint to printed flyers, 11×17 brochure sheets, and one color grainy reproductions.

As web site ownership grew, HTML formatting enabled communicators to offer vastly upscaled documents containing crisp graphics and multi-page copy content. Broadband, remote hosting of graphics, and HTML styling were the game changers that combined to transform how we communicate. Continue reading

mailchimp founder credits creative

to be successful don’t do what you love – love what you do

MailChimp founder Ben Chestnut talks about his path to success in this easy to enjoy Creative Mornings video. What works for Ben might not work for everyone – more’s the pity – but he makes a great case for the role creative plays as part of a business that succeeds using a non-conformist approach.

To view more entertaing and, yes, educational content, make sure you’re subscribed to Tina Eisenberg’s swiss miss newsletter.

don’t count email out yet

email will remain as a constant in web connectivityYesterday’s anticipated iPad intro was a major step towards a future imagined by Ben Parr over at Mashable, a world where we stay in touch by bypassing typing in favor of voice-to-text, where we’re surrounded by web connectivity via t.v., cars, and uncomputer like computers, where content evolves from text-driven to video-viewed and where social media becomes the driving force, not the passive voice.

Well. That’s quite a list, and will probably arrive sooner rather than later. In a disapointing Harris poll, two out of five adults no longer read a newspaper. Forty percent, if you’re keeping score. Worse, fewer than 25 percent of 18-34 year olds read a paper. And most readers say they won’t pay for online content.

According to Folio, magazines lost nearly $20 billion with a B in ad revenue last year. Yet despite dismal numbers for traditional mass media, teens and tweens are spending what many see as an unhealthy amount of hours online – by one study, over seven and a half daily spent surfing, gaming, texting and in general being connected.

How’s the mundane notion of email fit into the web world just around the corner? It’s not going away, it’ll just be interpreted differently. Professionally, you’ll still need an address that communicates authority. That’s the topic I tackled in my January newsletter. Read how to build a better trust score with an individualized account of your own.