In an announcement e-mailed – ironically, considering – June 18, Rick Campbell, Publisher and Editor of Motorcycle/ATV/UTV Industry Magazine(s) and the Powersports International Internet Expos (PIIE), will cease operations July 1, 2010. (www.mimag.com)
Campbell is the latest casualty in print’s war of attrition with online (digital) content, further hampered by a devastated powersports market in an overall struggling economy. The main culprit remains loss of ad revenue, the lifeblood of publishing and the sauce that has historically driven the presses.
announcement ends 30-year run
While MIM’s readership remained fairly constant, the same couldn’t be said for the B2B’s clients. Campbell recently took a big redesign step of downsizing from a tabloid format to a more conventional, more economical letter-based layout. The move bought time, but no new revenue. Continue reading