Tag Archives: search

online spending: search vs. display

The gap in spending between online search and online display is closing, and quickly, according to this June, 2011 forecast by online marketing firm eMarketer.

While search captured the early sweepstakes as the category offering the best ROI, that out-of-the-gate lead is narrowing. The prediction now is that sometime in mid-2014 the advantage will shift to display as the favored category, coupled with analysis that shows overall growth slowing from a 2011 high of 20.2% ($31.3B) to a 2015 assumption of 8.8% ($49.5B), nearly doubling today’s spending.

Technology, opportunity, metrics and platforms are all reasons for this growth. The opportunities presented by mobile coupled with the emergence of HTML5 and a host of other visual solutions likely account for the change in velocity.

google likes us – they really like us

google ranking's the goal for search engine optimizationTwo aspects of internet strategy have consistently made headlines in the year just passed: social media and search engine optimization.

We’ve been working hard in both areas and we’re pleased to see our efforts pay off with an earned number three page one ranking for the search term “powersports advertising” (minus the quotes). This is significant because neither “powersports” or “advertising” are part of the site URL.

What’s it mean? That anyone looking for powersports advertising help online will see us in the top five.  Meanwhile we’ve just rebuilt the site and are looking forward to adding new content and interactivity over the next few months. And we’re taking aim on the top spot.