In an Ad Age marketing report out today, staff reporter Judann Pollack shoots – and misses – on a roundup of her Top 15 list of baby boomer brands. She hitches HD in the number two spot, right behind Levis (good call) and two spots ahead of — Slinky. Slinky? The Walking Spring Toy? What the…?
Other head spinners include Noxzema, Frye boots, Clairol, and Club Med. Hey, I’m confused! Just because you can still remember doesn’t make it so.
At least one commenter has already posted up the news that Honda, in the ’60s, was all over the joint with their iconic message of meetups with swell sidekicks.
The topic of which boomer brands deserve top billing is one I’m not going to fire up here. But the contributions by AA posters sure bring back memories, some of which were perhaps better forgotten. (If Boone’s Farm rings a bell, well, too damn bad. My head’s still clanging like a cheap car alarm in a parking lot full of blind drivers.)
The Hollywood adage that there’s no such thing as bad publicity is probably safe. Then again, check the list and wonder, as I do, if this doesn’t complicate, rather than improve, TMC’s message.