Tag Archives: ktm

harden leaves husqvarna

harden announces resignation

In a major head turner in the world of off-road, Scot Harden, long time former marketing director at KTM, announced his departure after a short-lived reunion with his original and current employer Husqvarna.

Harden said it, “…was certainly a tough decision,” but left plenty for others to speculate on as far as where he’ll land next by saying that, “… there is some exciting new terrain for me to explore.”

His departure signals what in all likelihood will be his last involvement with the BMW owned Italian manufacturer of originally Swedish off road rides. The Southern California rider began his career as a factory rider for Husqvarna when it was still a Swedish owned company, a position he’d hold for over a decade before moving on to other OEMs.

During his time with KTM Harden scored major successes on the world rally stage, most notably his Red Bull sponsored Dakar and Baja teams, before returning to Husqvarna in 2008.

harden to husqvarna

Powersports industry headliner Scot Harden moves from KTM back to Husqvarna, where his corporate involvement with off road riding first got its start.

After charting KTM’s performance course for the past 20 years, a stint that includes significant Baja and Dakar marketing coups that linked the orange and black mark with energy drink apex predator Red Bull, Harden will now split his time between his West Coast home in Temucula and Husqvarna’s New Jersey headquarters.