buell brand warrior bites back

ouch! this buell brand warrior skewers the motor company

This bullseye parody by halfthrottle over on YouTube has garnered nearly 150,00 views since it was posted on May 24th, and though Harley’s flailing marketing isn’t specifically called out, it’s a broad – and accurate – indictment of a brand that can’t decide what it should be.

It isn’t until the final frame that the impetus links back to Harley throwing Buell under the bus in 2009. But regardless of the inspiration, there’s no way to argue with the summary judgement of a powerful brand that’s been drifting on the wind for the past three decades. And that’s now paying what may be the ultimate penalty for a status quo strategy.

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