PDFs — A Total Marketing Communications Format
by John Siebenthalermarketing and communications solutions
PRSA Tampa Bay Newsmagazine
In 2010 I tackled the task of transforming PRSA’s Tampa Bay chapter newsletter into an interactive bi-monthly brand asset.
For the next two years I designed, co-wrote, edited, illustrated, and produced Gulf to Bay, using Adobe Photoshop, Illustrator, Fireworks, InDesign, and Dreamweaver to create a modern, digital, multi-page multi-format publication.
Media options for digital communications offer plenty of choices. PDFs are the most versatile for a variety of reasons. Anyone can produce a baseline edition, but optimized versions require the right tools and techniques.
Say No To Restaurant Menus
Although usually viewed as clunky restaurant menu Word to PDF via desktop printer downloads (use a dedicated HTML web page instead) and product instruction sheets for everything from washing machines to lawnmowers, a properly set up PDF is perfect for both internal and external employee, membership, and marketing communications.Read more about winning strategies behind digital communications formats here, explore my original newsmagazine campaign brand building for PRSA Tampa Bay here, and view promo illustration on Behance.