The PDF Format Is A Complete Marketing Resource
Adobe’s Portable Document Format, unveiled in 1993 and universally referred to by its PDF acronym, was one of the earlest benefits to grow out of digital publishing.
Before the web, HTML, and CSS, universal formating and artwork display were nonexistent. The PDFs introduction changed things dramatically, and its many unique advantages remain very much relevant.taking business to market
Although early adopters were hampered by molasses slow dialup modem downloads—think hours, maybe days, of imperceptible transfers, not to mention designing and publishing using prehistoric word processors that drove the introduction of dedicated desktop page layout apps—the excitement of being able to add formatting, typography, color, and images to resemble a print document was real.
The case study below illustrates why PDFs remain a powerful tool when configured to take advantage of both visual elements and hidden metadata.
Media options for digital communications offer plenty of choices. PDFs are the most versatile for a variety of reasons. Anyone can produce a baseline edition, but optimized versions require the right tools and techniques.
Not Just For Restaurant Menus
Although most often viewed as clunky restaurant menu Word to PDF via desktop printer documents (dedicated HTML web pages are vastly superior, but require technical knowledge — even better, a WordPress site that’s CMS friendly) and product instruction manuals for everything from washing machines to lawnmowers, a properly set up PDF is perfect for both internal and external employee, membership, and marketing communications.
Because modern browsers are all capable of displaying PDFs, online financial statements are one of the most common uses of the medium. And there isn’t a medical practice in the country that doesn’t offer an often frustrating and woefully inadequate PDF intake form.Read more about winning strategies behind digital communications formats here, explore my original newsmagazine campaign brand building for PRSA Tampa Bay here, and view promo illustration on Behance.