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PDFs are the perfect medium for a variety of marketing functions

PDFs — A Total Marketing Communications Format

by John Siebenthaler

Drop me a line for a winning social media marketing strategy. marketing and communications solutions
PRSA Tampa Bay Chapter March Newsletter

PRSA Tampa Bay Newsmagazine

2012 PRSA Tampa Bay January February 2012 newsletter PRSA Tampa Bay March April 2012 newsletter download your copy
2011 prsa tampa bay newsletter jan-feb 2011 prsa tampa bay newsletter mar-apr 2011 prsa tampa bay newsletter may june 2011 prsa tampa bay newsletter july august 2011 prsa tampa bay newsletter september october 2011 prsa tampa bay newsletter november december 2011
2010 prsa tampa bay newsletter july august 2010 prsa tampa bay newsletter sept-oct 2010 prsa tampa bay newsletter Nov-Dec 2010

In 2010 I tackled the task of transforming PRSA’s Tampa Bay chapter newsletter into an interactive bi-monthly brand asset.

For the next two years I designed, co-wrote, edited, illustrated, and produced Gulf to Bay, using Adobe Photoshop, Illustrator, Fireworks, InDesign, and Dreamweaver to create a modern, digital, multi-page multi-format publication.

Media options for digital communications offer plenty of choices. PDFs are the most versatile for a variety of reasons. Anyone can produce a baseline edition, but optimized versions require the right tools and techniques.

Say No To Restaurant Menus

Although usually viewed as clunky restaurant menu Word to PDF via desktop printer downloads (use a dedicated HTML web page instead) and product instruction sheets for everything from washing machines to lawnmowers, a properly set up PDF is perfect for both internal and external employee, membership, and marketing communications.

Read more about winning strategies behind digital communications formats here, explore my original newsmagazine campaign brand building for PRSA Tampa Bay here, and view promo illustration on Behance.

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