But overall, judges panned the lack of results oriented campaigns that can show behavior change as opposed to awareness as the main metric.
Just two years ago the tables were turned when an Aussie PR shop picked up top ad honors for their “dream job” campaign in what many forecasters thought at the time was the resurgence of the Golden Age for PR practitioners in an age of social media dominated communications.
This year’s Cannes results are another important reminder that above all, the core definition of public relations is to physically shift public behavior: bacon with breakfast, a/c not d/c as an energy source, etc., in a look back at what made Ivy Lee and Eddie Bernays pioneers in opinion.
(TAMPA) The Tampa Bay chapters of Florida Public Relations Association (FPRA) and the International Association of Business Communicators (IABC) co-sponsored a half-day professional development social communications meeting that spotlighted the intersection of mobile, social and point-of-purchase (POP) media. Read more about how POP can deliver a targeted message here.
When the Tampa Bay chapter of PRSA (Public Relations Society of America) parsed the results of a 2010 member poll, one tool that stood out as a bulwark against membership drops that could also be used to attract new sign-ups: the bi-monthly newsletter. (Download your copy here.)
Overshadowed by the online glamour of social media, just the word “newsletter” seems like something out of an era of television before cable. In all too many organizations the newsletter is treated as a neglected stepchild before being thrust upon a skeptical public, doomed to languish in the backwaters of committee paralysis rather than being deployed as a dynamic marketing tool on the communications frontline. For more newsletter production tips read my Top Five Digital Newsletter Basics.
Much of the charm of this effective cause pr video for the Marin County California School District is due to its simplicity, but there’s nothing simple about the concept, great graphic design or production quality. The quick pace and easy to follow graphics are perfectly on target, delivering a powerful message on the importance of public education in a budget challenged environment. Bonus points for a soundtrack that taps into Aaron Copland’s Appalachian Spring for emotional nudge.
But can it sing? Judging by the handout highlights, it’s pretty clear we’ve moved well beyond desktop publishing. When I joined two dozen or so other invitation only attendees in Orlando April 5 for an Adobe technology sneak peek, bets at the $2 window were on a new full version Creative Suite release. Instead, a recalibrated release timetable was rolled out along with a CS5 dot-five version upgrade, company insight into areas of major focus, and a show and tell review of CS5’s major product (mainly Photoshop) improvements.
it slices, it dices, all very well
The two-hour session, held in an anteroom at the Seaworld Renaissance Orlando, was hosted by Scott Morris, Senior Director of Product Marketing, and Noha Edell, Senior Solutions Engineer, in a tag-team format of feature highlights and live how-to demos. Message of the day? An almost urgent awareness of the importance attached to serving content to mobile platforms; the role of metrics as the company extends channels (Omniture and hosted services); and a clarifying ceasefire in the Adobe-Apple Flash On-Flash Off Mobile War. Continue reading →
prsa first local professional organization to skype
The March, 2011 meeting of the Public Relations Society of America Tampa Bay chapter was the first local professional organization to feature live, over distance technology using Skype VoIP to bring in talent from afar and marked my debut as a producer and moderator of streaming social media content.
Skype allowed for a remarkably comfortable exchange of see you-see me conversation between the presenters beaming in from Baton Rouge, LA and Seattle, WA respectively. In addition the cloud presentation software Prezi was utilized for the first time as an alternative to the ubiquitous and to many banal Powerpoint bullet lists. Both techniques were employed after first being experienced at the Poynter Institute’s first Social Media Day in November, 2010.
The historic event featured two dynamic presenters from two different time zones: Monica Guzman (above, onscreen), Director of Editorial Outreach at Seattle’s intersect.com, and Louisianian Whitney Breaux, fellow PRSA and PRAL member, founder and exec director at Baton Rouge Social Media Club.
Whitney’s one of the first Baton Rouge practitioners I met as a new PRAL member, while my (virtual) introduction to Monica was at Poynter’s Social Media Day, which was also my first exposure to intersect’s remarkable social site. (Read more about the powerful features available at intersect in the PRSA December chapter newsletter here.)
With the explosion of social media niche channels circling the linchpin giants facebook, YouTube and twitter, tending the content garden is becoming a real exercise in time management and it’s become increasingly clear that the need to prioritize – triage might not be too strong a term – is becoming critical, as is the insight to quickly adapt to new channels as they become available.
Whitney (above, in monitor) spoke first about the evolving interest in her favorite project, the Baton Rouge Social Media Club, from startup to a fresh new design makeover just recently launched. Evidence of the buzz social media gets in Baton Rouge, state capital and home to Louisiana State University, is perhaps best demonstrated by the fact that Tampa Bay – defined by St. Petersburg, Tampa and several professional sports teams – hasn’t yet caught up. She also talked about how her new position as director of social media at Wright-Fiegley Communications is already showing measureable results for the firm’s client roster, which includes several projects for the State of Louisiana.
Monica’s focus was on the remarkable flexibility offered by intersect that enables users to tag content in a linear fashion using both time and place locators. For example, looking for the intersection of Washington, DC and January 2009 returns a set of events remarkably different from the community view on the same day in Tampa, Baton Rouge or Seattle. For pr practitioners, there’s a very clear advantage to deploy intersect in the social media toolbox. I call it Google.
For business social, a term that seems to successfully encapsulate the real differences that exist between casual and professional internet chit chat, how that challenge is met could mean the difference between a well built out communications strategy and one that shortly after facebook falls off the radar.
Does Corvette know their customers or what? Say you’ve got a hankering for a nifty new ZR1 or Z06. The dealership’s walked you through all the paperwork, but in order to really feel fulfilled, you’d like to lend a hand on the engine assembly line.
For a nominal $5,800 fee, all things are possible, and helping build your own blown and injected engine that you’ve already paid for once is one of those life experiences that, if you have to explain, no one would understand. Visit your local Chevy dealer for details.
What are they thinking? Every single time BP head Tony Hayward opens his mouth it’s only to change feet! Now comes news that the geniuses behind what’s shaping up to be the most inept crisis management since the birth of the genre have hired one of the key architects of an industrial disaster that’s quickly approaching the incalculable damage stage.
During the Bush-Cheney administration – and given the way this is turning out “administration” may well have to be reconsidered – Anne Womack-Kolton hauled water as Cheney’s campaign press secretary before graduating to the Department of Energy where she led the office of Public Affairs. Continue reading →
As a member of PRSA (Public Relations Society of America) I was able to take in two chapter meetings in the past two weeks; the first in Tampa, hosted by the Florida Public Relations Association, and the second in Baton Rouge, hosted by Public Relations Association of Louisiana. The luncheon gatherings featured web-based communication solutions as their main focus. Continue reading →
Now comes Southwest Airline with a nifty promo featuring Sports Illustrated swim more or less suit model and covergirl Bar Refaeli giganto-sized as a plane wrap. Cool. My fantasy is to have a window seat in row 2 right – about – there.
This just after the same airline tried to toss Kyla Ebert off a San Diego to Tuscon hop for wearing considerably more. See how that went over on MSNBC. Guys, get yr message sorted out and hit me back.