Tag Archives: adobe

adobe shows off cs5.5

But can it sing? Judging by the handout highlights, it’s pretty clear we’ve moved well beyond desktop publishing. When I joined two dozen or so other invitation only attendees in Orlando April 5 for an Adobe technology sneak peek, bets at the $2 window were on a new full version Creative Suite release. Instead, a recalibrated release timetable was rolled out along with a CS5 dot-five version upgrade, company insight into areas of major focus, and a show and tell review of CS5’s major product (mainly Photoshop) improvements.

it slices, it dices, all very well

The two-hour session, held in an anteroom at the Seaworld Renaissance Orlando, was hosted by Scott Morris, Senior Director of Product Marketing, and Noha Edell, Senior Solutions Engineer, in a tag-team format of feature highlights and live how-to demos. Message of the day? An almost urgent awareness of the importance attached to serving content to mobile platforms; the role of metrics as the company extends channels (Omniture and hosted services); and a clarifying ceasefire in the Adobe-Apple Flash On-Flash Off Mobile War. Continue reading →

ps – happy 20th birthday!

PS as in Photoshop, that is.

This year Adobe’s flagship application turned 20. Before, and thankfully briefly, there was bitmapped hell, which didn’t look like a giant killer as far as the graphic arts were concerned. But with the introduction of PS, the brothers Knoll were about to change the course of human history.

You don’t have to take my word for it. What Photoshop did was nothing short of revolutionary in terms of changing the way we, humans, communicate. And by pairing their imaging software with the first editions of desktop publishing in the form of Aldus’ Pagemaker, publishers – at least those able to afford fledgling Mac computers – set sail for an unimaginable brave new world. Continue reading →