desktop publishing transforms the communication arts
These days Software As A Solution (SaaS) is taken for granted, as evidenced by the proliferation of cloud-based apps delivering digital publishing output from your phone to your social page quicker than you can say Instagram. The unbelievable transformation from carving text into metal to clik-send blasted out of the gate in the late ’80s and hasn’t let up since.
By the late 1990s, less than a decade later, the conversion from analog to digital was all but complete.
Stroh’s was a legacy beer brewed in Detroit for decades before turning toes up in 1999 when the 150-year-old company
PS as in Photoshop, that is.
This year Adobe’s flagship application turned 20. Before, and thankfully briefly, there was bitmapped hell, which didn’t look like a giant killer as far as the graphic arts were concerned. But with the introduction of PS, the brothers Knoll were about to change the course of human history.
You don’t have to take my word for it. What Photoshop did was nothing short of revolutionary in terms of changing the way we, humans, communicate. And by pairing their imaging software with the first editions of desktop publishing in the form of Aldus’ Pagemaker, publishers – at least those able to afford fledgling Mac computers – set sail for an unimaginable brave new world. Continue reading