powersports failing to engage huge segment of potential market
Start with a number: nearly 1.5 billion. While most – but surprisingly not all – powersports B2B media and distributors and B2C retailers have staked out claims on the most popular social media channels, actual engagement of this valuable real estate lags far behind potential. This infographic measures the reach and user engagement of the most popular trade event, distributor, and online retail vendors on Facebook and twitter. Click here for more on how powersports uses social media.
Volkswagen Sweden’s gotten plenty of attention for their DDB created spot featuring a Stockholm subway, an escalator, and a giganourmous set of stairway piano keys ready to be trod upon.
This is just plain good stuff, showing – again – how much a role creativity plays in shaping and directing behavior. If you haven’t seen it yet, go ahead. Smile at your inner self. And thanks again to advertising for contributing to the best that’s in us.