Motorcycle Industry Council members Tim Buche (left) and Larry Little detail MIC’s purchase of AIMExpo event.
AIME Opens Year Three Under New Ownership
In just its third year, the American International Motorcycle Expo proved it’s in it to win it, with an exhibitor’s list topping 560, a shortened format making it easier for manufacturers to massage the combined trade plus public components, more OEMs, the revival of the MIA V-twin Made In America® contingent, and another successful round of cross your fingers and hope for yes! the best! weather Central Florida can muster in what we casually refer to as “fall”.
Read more about the powersport industry’s only domestic combined event here, including analysis of format, audience, and the challenges facing retail event marketing in an increasingly online world.
