Motorcycle Industry Council members Tim Buche (left) and Larry Little detail MIC’s purchase of AIMExpo event.
AIME Opens Year Three Under New Ownership
In just its third year, the American International Motorcycle Expo proved it’s in it to win it, with an exhibitor’s list topping 560, a shortened format making it easier for manufacturers to massage the combined trade plus public components, more OEMs, the revival of the MIA V-twin Made In America® contingent, and another successful round of cross your fingers and hope for yes! the best! weather Central Florida can muster in what we casually refer to as “fall”.
Read more about the powersport industry’s only domestic combined event here, including analysis of format, audience, and the challenges facing retail event marketing in an increasingly online world.
AIMExpo 2015 On Flickr
Now in its third year, the American International Motorcycle Expo has grown in size, and 2015 saw nearly 600 exhibitors make the trip to Orlando for the four-day combined trade-retail event.
Included were motorcycle OEMs, off-road vehicles, personal watercraft, aftermarket manufacturers, apparel retailers, and electric vehicles. For a better visual experience view my images on Flickr.
photo ©2014 john siebenthaler
Powersports Market On Road To Recovery
It’s been nearly a decade since the economic meltdown of the mid-’00s dealt a way harsh wakeup call to a party the powersports community thought would never stop.
The Everest-like growth curve many believed/hoped/wished would go on forever collapsed like a 3-pack a day smoker on an Ironman swim-bike-run.
It’s against that backdrop that last week’s second annual AIMExpo powersports trade and consumer show in Orlando, in just its second year, seems to have planted their flag firmly atop the carcass of the once invincible Dealernews Dealer Expo, whose looming Chicago in December winter wonderland reincarnation of the event brand they once owned outright, seems now officially and forever dead in the court of public opinion. Continue reading
Biker Community Gives Thumbs Up
After years of discussion about an industry alternative to forever event producer Advanstar’s Dealernews Dealer Expo, the very first edition of the American International Motorcycle Expo opened its doors to a borrowed concept, high expectations, and fingers crossed by promoter Marketplace Events.
Orlando’s mammoth Orange County Convention Center West Concourse welcomed a brand new powersports combined trade only and consumer show that managed to attract three OEMs – Yamaha, Suzuki and Erik Buell – in addition to several scooter brands and an interesting mix of biker related goods and services.
Against the backdrop of a still sluggish economy and an industry devastated by the recession that continues to be pummeled by shifting consumer interests, AIMExpo stretched out over five days, making for an endurance event for exhibitors and a mid-week challenge for attending dealers. What rolled out over those five days will go a long way towards determining the future of domestic powersports business marketing events.