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PDFs are the perfect medium for a variety of marketing functions

PDFs – The Complete Marketing Communications Medium

May, 2012 | by John Siebenthaler

Drop me a line for a winning social media marketing strategy. content creation and management
PRSA Tampa Bay Chapter March Newsletter

PRSA Tampa Bay Newsmagazine

2012 PRSA Tampa Bay January February 2012 newsletter PRSA Tampa Bay March April 2012 newsletter download your copy
2011 prsa tampa bay newsletter jan-feb 2011 prsa tampa bay newsletter mar-apr 2011 prsa tampa bay newsletter may june 2011 prsa tampa bay newsletter july august 2011 prsa tampa bay newsletter september october 2011 prsa tampa bay newsletter november december 2011
2010 prsa tampa bay newsletter july august 2010 prsa tampa bay newsletter sept-oct 2010 prsa tampa bay newsletter Nov-Dec 2010

In 2010 I tackled the task of energizing PRSA’s Tampa Bay chapter newsletter into an interactive bi-monthly brand asset.

For the next two years I designed, edited, illustrated, and produced Gulf to Bay, using Adobe’s Creative Suite – Photoshop, Illustrator, Fireworks, InDesign, and Dreamweaver – to create a modern, digital, multi-page publication.

Media options for digital communications offer a lot of choices. I think the PDF is perhaps the most versatile for a variety of reasons. And while virtually anyone can produce a baseline edition, optimized versions require the right tools and techniques.

Say No To Restaurant Menus

Often seen as clumsy Word to PDF via desktop printer restaurant menu downloads (use a dedicated HTML web page instead) or print repurposed product instruction sheets for everything from watches to lawnmowers, PDFs are really perfect for both internal and external employee, membership, and marketing communications.

Read more about winning strategies behind digital communications formats here, explore my original newsmagazine campaign brand building for PRSA Tampa Bay here, and view promo illustration on Behance.
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