PDFs – The Complete Marketing Communications Medium
May, 2012 | by John Siebenthalercontent creation and management
PRSA Tampa Bay Newsmagazine
In 2010 I tackled the task of energizing PRSA’s Tampa Bay chapter newsletter into an interactive bi-monthly brand asset.
For the next two years I designed, edited, illustrated, and produced Gulf to Bay, using Adobe’s Creative Suite – Photoshop, Illustrator, Fireworks, InDesign, and Dreamweaver – to create a modern, digital, multi-page publication.
Media options for digital communications offer a lot of choices. I think the PDF is perhaps the most versatile for a variety of reasons. And while virtually anyone can produce a baseline edition, optimized versions require the right tools and techniques.
Say No To Restaurant Menus
Often seen as clumsy Word to PDF via desktop printer restaurant menu downloads (use a dedicated HTML web page instead) or print repurposed product instruction sheets for everything from watches to lawnmowers, PDFs are really perfect for both internal and external employee, membership, and marketing communications.Read more about winning strategies behind digital communications formats here, explore my original newsmagazine campaign brand building for PRSA Tampa Bay here, and view promo illustration on Behance.