Volkswagen Sweden’s gotten plenty of attention for their DDB created spot featuring a Stockholm subway, an escalator, and a giganourmous set of stairway piano keys ready to be trod upon.

This is just plain good stuff, showing – again – how much a role creativity plays in shaping and directing behavior. If you haven’t seen it yet, go ahead. Smile at your inner self. And thanks again to advertising for contributing to the best that’s in us.