Tag Archives: web 2.0

obama marketer of the year

To paraphrase, marketing makes strange bedfellows. The Assoc. of National Advertisers named presidential candidate Sen. Barack Obama Marketer of the Year at their annual meeting in Orlando, FL two weeks ago.

Though not unanimous, Obama’s 36-percent of the votes cast by the 750 CMOs in attendance eclipsed runner-up Apple’s 27-percent. Nike, shoe retailer Zappos and Coors were also in the mix, while the McCain campaign managed a 4.5-percent showing. (One thing’s for sure: after this election you’d better have a grasp of e-mail knowledge and computer literacy.

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