Local SEO Grows This Austin Plumbing Contractor’s Business
Locally focused social media marketing and local SEO is the great equalizer that enables independent retailers and service providers to compete against major national brands and regional franchises. The reality, though, is that for many, using Google to gain advantage all too often ends up being occasional posts to a personal Facebook page.
Projects included the design and implementation of an original brand identity, a website, a self-hosted blog, several social channels maintained with both created and curated content, publicity and promotion, and one-off design projects.
Last spring a 10-year relationship with Austin, TX plumbing contractor Wilson Plumbing came to an end. During that time, a company with no prior social footprint, no internet presence, and no paid marketing or advertising, grew to over $2M in sales, all derived from a narrowly defined by zip code local market of a relatively few square miles.
The initial goal was to become locally visible to Google in every way possible, so that whenever any Austinite—we weren’t concerned with hits from Chicago—Googled “plumber” Wilson Plumbing would turn up early on SERP, ideally page one. Continue reading