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logos: where branding begins

investing in design pays off in recognition

(updated September, 2013: linked to original on Vimeo.)
Bonus: set in ’70’s circa L.A. (?): try to pick out failed, merged, updated and still current brands as they fly by.
NSFW beyond 01:12 mark

Logorama, an infectious Oscar winning (2010 – best animated short) animation from France operates on two levels. First, it proves the point once and for all why solid design is a critical marketing element in our global culture. (link version deleted from YouTube) The YouTube family friendly trailer (above) comes from the Logorama site.

But you’ll need to watch the full length adult (I’m not bad – they just draw me this way!) version over on Vimeo (if it hasn’t been yanked) for a darkly disturbing vision of plate tectonics gone awry. The inference points to that same commercial culture for having created too much demand for the environment to support.

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This entry was posted in digital media, marketing and promotion and tagged advertising, animation, brand, graphic design, logo, marketing on April 12, 2010 by John.

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