guerilla olympic marketing effort wins gold

GM’s Chevy division’s Olympic ad blitz, smart and contemporary, is attracting the buzz. And at $750,000 every prime time 30-seconds, that’s good, especially if you’re curious about the Volt.

But out back of the swim cube, BMW cooked up a tasty little guerilla marketing campaign of their own. That’s a whacked in half MINI Cooper trundling around town behind the front end of what used to be a pedicab.

Which proves – again – the worth of creativity in the right situation. No word, though, on how the a/c’s holding up.