This YouTube hit monster – over 5 million as of this post – is one of those oddities the web’s (in)famous for. As viral goes it’s out of the park. I’ve seen it mentioned just this week in both the New York Times and Ad Age, a quinella that doesn’t happen every day.

It’s just your average guy – he could be the greeter at TGIF – performing a slightly goofy dance in 40-plus locales around the world. That’s it. Amy Winehouse should be so lucky.

The point being that young Matt’s sole sponsor, Stride Gum, is getting hit on like Jessica Simpson at a bachelor party. You can’t predict viral – and you can’t, as they say, buy this kind of publicity. But we’d like to think we can help.