Just noticed YouTube’s updated favicon. Cleaner? Yes. Better? No. Favicons are one of the web’s finest tiny treasures, used to impart individuality and brand identity at the most basic browser URL address level. It’s a mini-logo that IDs the site as original and authentic.
The process of favicon creation is a definite art, not just the result of taking a logo or trademark and shrinking it down to a 16 x 16 pixel square. Roughly comparable to building a sailboat in a bottle, the successful digitalization of a mark is done at the pixel level; the harsh limitations of bitmap art that will eventually live as a rasterized facsimile.
In the case of YT, it’s pretty obvious that Google is in the process of homoginizing their various properties. I never thought the original YT worked, but it was identifiable. The new favicon is simply a reskinned play button that, while cleaner, doesn’t communicate anything unique.
Armano is Edelman PR’s widely followed social guru, operating out of their Chicago office where he spreads knowledge and opinion across the twitter/facebook/linkedin universe. A July post, for instance, presented the case for Google Plus in an extended essay piece that positions the new service as a layer, rather than a channel, then goes on to count the degrees of difference.
so many channels; really, so many channels
But regardless of worthiness, for me it’s yet one more dedicated channel to tend in a garden of tasty greenery run amok. For the small shop and independent practitioner, your fulltime job can easily become a sideline to the babysitting necessary for even basic online maintenance. The connect options presented on their Edelman Digital space (above) include RSS, email, Scribd, SlideShare, LinkedIn, YouTube and Flickr channels: and that’s just the tip of their social channel spear.