Tag Archives: sponsor

sponsor scores marketing slamdunk

sponsor marketing doesn't get any betterDespite a noticeable downturn in entries (28 qualifiers), Saturday’s American Le Mans Series 12 Hours of Sebring broadcast on Speed was one of the best live motorsports productions I’ve seen.

Lack of traffic probably had something to do with the record-setting pace, which isn’t to discount the all out tech battle between the diesel-powered P1s of Peugeot (V-12 coupe) and Audi (V-10 roadster) and Honda’s amazing CAD-to-track Acura. Continue reading