This isn’t about politics. No. The just concluded election turned the corner on how America communicates and in the process opened the door to the new face of marketing that’s savvy, smart and hip.

Reporting in the October 13, 2008 edition of Powersports Business News, editor Neil Pascale singled out brand consultant Paul Leinberger’s comments from the Suzuki national dealer meeting in Las Vegas. Ready? “The most important thing you have at your dealership is your web site.” Continue reading →