pri ends orlando run with successful show in sunshine
December’s 25th annual Performance Racing Industry trade show was the first under new owner Specialty Equipment Marketing Association (SEMA) and recorded a solid three-day run of attendees in search of merchandise.
Just before show open, SEMA announced the purchase of PRI rival International Motorsports Industry Show (IMIS), which has hosted a December trade only show in Indianapolis since forming nine years ago. Beginning in 2013, SEMA will combine both shows and move the event to the new convention facilities in Indy. continue reading here
Dealernews announced today that the co-promoted International Motorcycle Show has added Indianapolis to their popular coast-to-coast tour. The public event, to run concurrently during February’s Dealer Expo, elegantly solves the thorny question of whether or not troubled trade-only industry events should host separate consumer access to the same exhibits as a survival strategy in the face of dwindling attendance.
IMS, backed by the considerable resources of Progressive Insurance in the role as title sponsor, has long been a popular destination for tens of thousands of consumers during 12 stops annually. Next year, with top of the line venues Lucas Oil Stadium and the freshly expanded Indianapolis Convention Center hosting their respective events, the opportunities for powersports marketeers are substantial, with both B2B and B2C reach available at the same time, in non-competing, comfortable, and convenient environments. For both established lines and just out of the gate startups, it’s a golden moment to engage and promote.
Can Dealer Expo slam the brakes on their downward trend by convincing a reticent powersports aftermarket manufacturing community to reinvest in what has become an auction and Pan-Asian agri-scooter free trade zone? At a time when industry trade shows in general continue to time out, thanks mainly to a sluggish economy and the power of the internet, the proof may well lie in imaginative promotion. This is a great start.
pri announces sale of event to motorsports giant sema
The Performance Racing Industry racing aftermarket manufacturers event announced the sale of their popular mid-winter event, held in recent years in Orlando’s Orange County Convention Center, to event competitor Specialty Equipment Market Association, known internationally for their hugely entertaining Las Vegas mega-show.
According to the press release, PRI staff will remain in Laguna Beach, while the long-running event will remain in Orlando.
Both venues are extremely popular with their respective audiences, and enjoy a fair amount of crossover attendance from other segments, including powersports. SEMA’s profile skews more towards automotive and, by extension, motorcycle customizing, with emphasis on paint, accessories, and electronics.
PRI, on the other hand, is a big tent. This cross channel, hard core racing and performance venue aters to racing organizations, their fans and members. Representing everything from entry level karting to NASCAR Cup competition to ALMS to NHRA, if it uses an engine – whether tractor pulling, boat racing, a road circuit or speedway event – PRI is the marketplace for manufacturers. Notably absent: powersports, although this is prime territory for exploitation and well worth the investment.
What this might mean in the long run is unknown. At the very least, I’d expect SEMA to leverage the PRI venue as some kind of enhanced exhibitor bonus. Having attended SEMA seminars at PRI in the past, they’re no strangers to the racing market profile specific to PRI.
Motorsports has another performance oriented venue for dealers to put on the go – no go list: upstart International Motorsports Industry Show (IMIS) now goes head to head with the well established Performance Racing Industry (PRI) event, both held the first week in December: IMIS in Indianapolis, the former home of PRI, which was successfully transplanted to usually sunny Orlando and a much larger exhibit facility a few years back.
And both of those shows compete for many of the same dealers normally attending the granddaddy of all automotive events, the Specialty Equipment Market Association’s (SEMA) Las Vegas spectacle traditionally held less than a month earlier in November.
SEMA, meanwhile, padded their portfolio with a newly created Powersports and Utility Vehicles channel which, according to their March press release, “…will feature manufacturers of power-driven equipment, such as personal transporters; motorcycles; motor scooters; two-, three- and four-wheel ATVs; pocket bikes; specialty golf carts; mini-bikes; dirt bikes; and accessories and services that support these vehicles.”
Good news – not – for long established powersports event leader Advanstar who this week conceded more collateral damage to their brand when they announced the Lucas Oil Stadium venue would not be part of their mid-February 2010’s Dealer Expo, also held in Indy after vacating Cincinnati for larger digs in 1998.
And it was that relocation decision that opened the door for EasyridersV-Twin Dealer Expo to move back in with a v-twin centric show of their own in 2000, held a week before Dealer Expo and next year celebrating their 10th anniversary as a trade show producer.
Five major shows covering powersports and motorsports between November and February. If you’re a powersports or motorsports or, worse, a cross channel dealer, be prepared to spend a lot more time on the road wearing out shoe leather and traversing TSA inspections.
Just in time for 2009. SEMA – the Specialty Equipment Manufacturers Association – has added a powersports and utility vehicles channel to its massive automotive collection of OE and aftermarket exhibitors.
Peter MacGillivray, SEMA vice president of communications and events, said that “The Powersports and Utility Vehicle marketplace is of growing importance to our core buyers. Manufacturers in this area will discover a slew of potential buyers. Continue reading →