Biker Community Gives Thumbs Up

After years of discussion about an industry alternative to forever event producer Advanstar’s Dealernews Dealer Expo, the very first edition of the American International Motorcycle Expo opened its doors to a borrowed concept, high expectations, and fingers crossed by promoter Marketplace Events.

Orlando’s mammoth Orange County Convention Center West Concourse welcomed a brand new powersports combined trade only and consumer show that managed to attract three OEMs – Yamaha, Suzuki and Erik Buell – in addition to several scooter brands and an interesting mix of biker related goods and services.

Against the backdrop of a still sluggish economy and an industry devastated by the recession that continues to be pummeled by shifting consumer interests, AIMExpo stretched out over five days, making for an endurance event for exhibitors and a mid-week challenge for attending dealers. What rolled out over those five days will go a long way towards determining the future of domestic powersports business marketing events.