Tag Archives: paid media

goodway’s friedman talks digital media

getting to the heart of paid digital media with jay friedman of goodway group

For much needed insight into the confounding world of paid digital media I staked out a seat at American Advertising Federation’s Tampa chapter Doing Digital Media Right meeting when they imported Goodway Group’s COO Jay Friedman from Dallas to talk shop. Thanks to a small class size, comfortable venue, and a generous with advice accessible speaker I got plenty of big data answers to my small data questions. (Also see online spending: search vs. display)

media plan starts with organization

At Goodway, the emphasis is on holistic planning. Just like the health philosophy of the same name, holistic planning encourages Continue reading