Tag Archives: larry little

cycle world management shakeup

little out; leisner named as replacement

In a series of major management changes at Cycle World magazine this week, Senior Vice-President/Chief Brand Officer Larry Little (left) was let go August 4th, following earlier news of the departure of Vice-President Brand Publisher (formerly national Advertising Director) Paul LaBella and long time veteran national Advertising Coordinator Dottie George.

Little first joined Cycle World in 1981, as Western Advertising Manager. In 1985 he took over as National Advertising Director before being named Publisher in 1990.

Little represents one of the last connections between Cycle World founder Joe Parkhurst and the current publication’s owners, Hachette Filipacchi Media U.S. (HFM), publishers of Car and Driver, Road & Track, Elle, and Women’s Day, among their best known titles.

Little, well known and regarded for his role in guiding the Motorcycle Industry Council (MIC) as Chairman for the past seven years and board member for 13, is also integral to the success of the Pediatric Brain Tumor Foundation in partnering with the powersports community.

labella oversaw national ad sales

LaBella, with HFM in Detroit before joining the Cycle World staff in the early ’90s, took over as National Ad Director from Little and oversaw the publication’s growth during the past two decades.

Leisner returns to the magazine after a previous stint as Western Advertising Manager in the late ’90s.