R/GA founder Bob Greenberg had no idea then that just four years later COVID would become the pandemic few foresaw coming and that no one had a plan for.
R/GA Documentary Ambushed by COVID
Documentary filmmaker Gary Hustwit’s examination of global agency R/GA’s decision to consolidate their New York City headquarters in Workplace couldn’t have been more prescient. Released in 2016, the movie explores the creative push that resulted in the open concept, two-floored new home to hundreds, in the world before Covid.
Hustwit’s reputation for delivering award-winning quality insight into the intersections of design and type with culture and society is unique. Workplace joins Objectified, Rams, Urbanized, and Helvetica in shedding considerable light on how our immediate environment influences our shared experiences.
Until there’s a real social or political revolution, the office will be a feature of global capitalism for a long time to come.
Is #WFH a Permanent Address?
In Workplace, Hustwit examines the thinking behind R/GA founder Bob Greenberg’s ideas for a unified office atmosphere that can physically drive creative inspiration, the agency’s lifeblood. The architectural firm Foster + Partners is tasked with delivering a functional concept that solves both the physical and psychological needs of one of the world’s top digital agencies that showcases technology and fosters collaboration.
Along the way, you’re introduced to euphemisms like huddle rooms and floor plate, as Hustwit covers the journey from existing quarters to imagined outcome through move-in day. Continue reading →
News of architect I.M. Pei’s passing this week at the age of 102 touched off memories of my early years spent as a commercial photographer shooting everything from rock bands to cookie-cutter real estate housing developments to a nightmarish oxy-acetylene catalytic torch that could melt concrete. One of those adventures included two days in Washington, D.C., for an assignment at the then still new National Gallery of Art East Wing.
Though usually associated with his unconventional Egyptian pyramid inspired design solution at the Louvre, my path crossed his for a very brief moment the time I photographed his landmark atrium, with its signature Calder mobile floating lazily overhead while my client’s grove of ficus trees softened the sharp angularity of the structure’s beautifully polished marble surfaces, in the nation’s capitol.
If It’s Thursday It Must Be Washington
The gallery shoot was part of an extended romp around the heartland, with previous stops on the road that week in Wichita, Milwaukee, and the still under construction Minneapolis Zoo. It was the last leg of an exhausting schedule, which perhaps explains why I failed to take advantage of the unique access I was granted to this memorable national landmark. Continue reading →