to earn google rank, get busy with content
Google’s latest product is their highly engineered search algorithm Knowledge Graph. Exactly how it works is a mystery, but best guesses are a wide ranging capability to reference major data sites, including Wikipedia, using a predictive intelligence that intuits a user’s intent beyond the specific search query. I’m just assuming this thing’s got artificial intelligence down cold and am preparing new content accordingly while retrofitting the archives to conform.
Read If Google Can’t Find You, Your Market Never Will for tips on how to upgrade your content and create a strategy for search success.