Sobering is my reaction to this email today from Rob Gladden, VP at the Motorcycle Safety Foundation. Rob, as one would expect, rides to his Southern California office daily. And it goes without saying; he knows the rules. If you drive you should read this. If you ride you should read this. Don’t. Text. And. Drive.
it’s betty lou’s birthday
by Robert Gladden
Today is my daughter’s second birthday. While she doesn’t exactly know why everyone around her is even happier than usual today, as the years go by she’ll appreciate more and more how this day is special for her.
But this morning that was almost taken away from her. Continue reading
But overall, judges panned the lack of results oriented campaigns that can show behavior change as opposed to awareness as the main metric.
Just two years ago the tables were turned when an Aussie PR shop picked up top ad honors for their “dream job” campaign in what many forecasters thought at the time was the resurgence of the Golden Age for PR practitioners in an age of social media dominated communications.
This year’s Cannes results are another important reminder that above all, the core definition of public relations is to physically shift public behavior: bacon with breakfast, a/c not d/c as an energy source, etc., in a look back at what made Ivy Lee and Eddie Bernays pioneers in opinion.
Ad Agency Wins Top PR Prize at Cannes | Special: Cannes – Advertising Age.
Tuesday’s official announcement from Hearst Corporation finalizing the sale of Lagardère Group (Hachette) media assets – nearly 100 titles, plus 50 websites – didn’t contain any surprises. As managment teams passed in the hallways, our main interest was focused on whether or not any changes for Cycle World were in the offing, as corporate control shifted from Paris to New York.
With the sale officially complete, Hearst’s total domestic circulation now exceeds 30,000,000. Elle, Car and Driver, and Road and Track were the titles most frequently mentioned in releases from both camps.
Changes in store? In addition to plans to move the titles to the glam Hearst Tower “…within six to nine months,” Hearst yesterday got out the ax in announcing the first staff cuts following the $900-million plus takeover. In round one, nearly 20 percent of the former HFM personnel have been let go, including most of Steve Goldner’s social media staff, according to an article in today’s NY Post. Whether the latter was a vote of no confidence in adminstration, message or perceived value of the social media channel isn’t yet clear. HFM had always played catch up in developing their digital assets. For now we’ll assume the goal is to reboot.