Motorcycle Safety Foundation president Tim Buche announced a new campaign to help curb injuries and fatalities with soon to be released web content on YouTube and Break.com, local market PSAs and a targeted short aimed at drivers ed programs across the country.

While different factions argue over the percentage increases in death and injury against registrations, actual numbers continue to rise. Given increasingly crowded highways jammed with drivers text messaging, coordinating their GPSs and scrubbing through their iPods while rolling along in cruise-controlled comfort at 85 mph, it’s not getting any safer.

Add in the steadily deteriorating condition of most of the worst roads and interstates, and it’s a cinch we need all the help we can get. Find out how, from the source.