logos to trademarks

Chermayeff Geismar & Haviv Set The Bar

60 Years of Logos: Chermayeff & Geismar from Dress Code on Vimeo.

Two Legendary Designers On Memorable Careers

In one short (~3′) video, design legends Ivan Chermayeff* and Tom Geismar discuss their founding, the early days, what makes a mark memorable, and how they’ve planned for their iconic firm’s future.

If you watch television, use the post office, have a checking account, buy gasoline, or enjoy modern art, you’ve seen their work. Driven by research and pure instinct, the duo is responsible for a library’s worth of abstract marks and recognizable logotypes that continue to withstand the test of time.

In this video the unassuming pair go on record about the formative years, their staying power, and what they bring to the highly competitive table of corporate communications and graphic design.

*Ivan Chermayeff died in December, 2017, at age 85.