Monthly Archives: November 2010

dunlop wants you to know

dunlop download magazine

download dunlop online magazine

Dunlop’s 68-page Download Magazine is their most recently distributed PDF contribution to online publishing. This issue includes features on the Isle of Man, Robbie Maddison, the Barber Motorsports Museum, X-Games, and a conversation with Elena Myers—the first woman in history to win an AMA road racing national.

Visuals are gorgeously done – showing that print and digital can play well together.

Want more? There’s some interactivity; links include archival access for a look back, videos, product comparisons and the team moto web site upgrade.

h-d marketing escapes from solitary

harley tries new dance steps, picks 3 to replace carmichael lynch

iconic brand splits ad work three ways

News out this morning from Ad Age has Harley’s media planning/buying to Publicis Groupe’s Starcom (first globally in media buying – new adds include Darden Group, Best Buy) while doing a 180 and casting their creative future with newcomer Victors & Spoils following Carmichael Lynch’s ship jumping last August after 30 years of mostly hidebound (“screw it – lets ride”, jeans over boots) treatment. At the same time, Publicis shop Digitas is greenlighted for digital, a too long neglected portal. Continue reading →