{"id":958,"date":"2010-07-20T12:53:02","date_gmt":"2010-07-20T16:53:02","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=958"},"modified":"2010-07-20T12:53:03","modified_gmt":"2010-07-20T16:53:03","slug":"fresh-twist-in-online-ads","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/fresh-twist-in-online-ads\/","title":{"rendered":"fresh twist in online ads"},"content":{"rendered":"<p><a rel=\"attachment wp-att-959\" href=\"http:\/\/siebenthalercreative.com\/blog\/?attachment_id=959\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-959\" title=\"Screen shot Lexus word wrap at Daily Beast\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2010\/07\/Screen-shot-2010-07-20-at-12.39.07-PM-400x313.png?resize=400%2C313\" alt=\"\" width=\"400\" height=\"313\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2010\/07\/Screen-shot-2010-07-20-at-12.39.07-PM.png?resize=400%2C313&amp;ssl=1 400w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2010\/07\/Screen-shot-2010-07-20-at-12.39.07-PM.png?resize=150%2C117&amp;ssl=1 150w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2010\/07\/Screen-shot-2010-07-20-at-12.39.07-PM.png?resize=200%2C156&amp;ssl=1 200w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2010\/07\/Screen-shot-2010-07-20-at-12.39.07-PM.png?w=738&amp;ssl=1 738w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>Got caught up reading a link from <strong><a href=\"http:\/\/www.poynter.org\/column.asp?id=45&amp;aid=187157\" target=\"_blank\">Poynter Institute&#8217;s<\/a> <a href=\"http:\/\/www.thedailybeast.com\/blogs-and-stories\/2010-07-20\/sumner-redstone-tries-to-get-peter-lauria-to-tell-him-the-electric-barbarellas-leak\/full\/\" target=\"_blank\">Daily Beast RSS feed<\/a><\/strong> and noticed this tasty fresh approach to presenting online advertising &#8211; note the word wrap to the ad&#8217;s outline.<\/p>\n<p>For all I know this technique&#8217;s been around awhile but it&#8217;s the first time I&#8217;ve noticed. End result: eyecatching integration and another step closer to replicating print sex appeal in an increasingly flexible online framework.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Got caught up reading a link from Poynter Institute&#8217;s Daily Beast RSS feed and noticed this tasty fresh approach to presenting online advertising &#8211; note the word wrap to the ad&#8217;s outline. For all I know this technique&#8217;s been around awhile but it&#8217;s the first time I&#8217;ve noticed. End result: eyecatching integration and another step [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,20],"tags":[29,260,261,64,127,259,262,258],"class_list":["post-958","post","type-post","status-publish","format-standard","hentry","category-graphic-design-notes","category-on-the-web","tag-advertising","tag-css","tag-daily-beast","tag-graphic-design","tag-marketing","tag-online-ads","tag-poynter-institute","tag-text-wrap"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-fs","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=958"}],"version-history":[{"count":6,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/958\/revisions"}],"predecessor-version":[{"id":965,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/958\/revisions\/965"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}