{"id":9,"date":"2006-09-08T10:50:33","date_gmt":"2006-09-08T14:50:33","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=9"},"modified":"2007-12-31T14:09:43","modified_gmt":"2007-12-31T18:09:43","slug":"if-it-were-that-easy-wed-all-be-rich-famous-respected","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/if-it-were-that-easy-wed-all-be-rich-famous-respected\/","title":{"rendered":"if it were that easy we&#8217;d all be rich, famous and respected"},"content":{"rendered":"<p>Turned off by Chrysler&#8217;s &#8220;Dr. Z Speaks&#8221; campaign to reverse their 17% slide in sales? You&#8217;re not alone. Despite a $225-mil effort to prod buyers to the showrooms, DaimlerChrysler head Dieter Zetsche won precious few converts. Lots of speculation; from my perspective, the darn things were just too goofy.<\/p>\n<p>Speaking of branding, which company remains atop the global recognition survey? Time&#8217;s up &#8211; if you just ordered a Coke with those fries, you&#8217;re correct. In a perpetual slugfest with Pepsi for share, the brand remains an icon throughout the planet per the latest Interbrand and Business Week surveys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turned off by Chrysler&#8217;s &#8220;Dr. Z Speaks&#8221; campaign to reverse their 17% slide in sales? You&#8217;re not alone. Despite a $225-mil effort to prod buyers to the showrooms, DaimlerChrysler head Dieter Zetsche won precious few converts. Lots of speculation; from my perspective, the darn things were just too goofy. Speaking of branding, which company remains [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-9","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}