{"id":86,"date":"2007-07-03T11:31:11","date_gmt":"2007-07-03T15:31:11","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=86"},"modified":"2007-07-03T11:48:48","modified_gmt":"2007-07-03T15:48:48","slug":"ad-spending-up-traditional-channels-suffer","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/ad-spending-up-traditional-channels-suffer\/","title":{"rendered":"ad spending up, traditional channels suffer"},"content":{"rendered":"<p>According to last week&#8217;s AdAge.com report on the Top 100 Advertiser&#8217;s annual ad spending outlays, <strong>budgeting in the measured (print, broadcast) categories continued to shrink.<\/strong> Overall spending was up a modest 3.1% to a record $104.8 billion, but the growth areas continue to be in non-measured digital and internet alternatives. In what AdAge authors called a troubling sign, traditional media grew only 0.6%. <\/p>\n<p>Parsing the planet&#8217;s number one advertiser&#8217;s allocations, Proctor and Gamble&#8217;s spending (estimated at $4.9 billion in 2006) was up 15% in non-measured media versus 3.9% in traditional channels, adding even more legitimacy to a mixed media advertising and promotion strategy.<\/p>\n<p>Given Detroit&#8217;s significant problems, no surprise learning that automotive spending was down. In the powersports community, consumer print continues to be the media of choice even though a lack of audited titles means results are difficult to quantify. Adding to the confusion is the virtual explosion of new titles with no track records to support their claimed audiences.<\/p>\n<p>Conclusion? Coming up with a comprehensive media plan that actually hits the existing market and targets emerging ones becomes more and more problematic. Better sharpen up that spreadsheet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to last week&#8217;s AdAge.com report on the Top 100 Advertiser&#8217;s annual ad spending outlays, budgeting in the measured (print, broadcast) categories continued to shrink. Overall spending was up a modest 3.1% to a record $104.8 billion, but the growth areas continue to be in non-measured digital and internet alternatives. In what AdAge authors called [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-86","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-1o","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":0,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}