{"id":768,"date":"2010-04-12T10:00:54","date_gmt":"2010-04-12T14:00:54","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=768"},"modified":"2014-06-17T12:33:39","modified_gmt":"2014-06-17T16:33:39","slug":"when-logos-get-together","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/when-logos-get-together\/","title":{"rendered":"logos: where branding begins"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/10149605\" width=\"500\" height=\"331\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>investing in design pays off in recognition<\/h4>\n<p><em>(updated September, 2013: linked to original on Vimeo.)<br \/>\nBonus: set in &#8217;70&#8217;s circa L.A. (?): try to pick out failed, merged, updated and still current brands as they fly by.<br \/>\n<span style=\"color: #ff0000;\"><strong>NSFW beyond 01:12 mark<\/strong><\/span><\/em><\/p>\n<p><em>Logorama<\/em>, an infectious <strong>Oscar winning (2010 &#8211; best animated short) animation<\/strong> from France operates on two levels. First, it proves the point once and for all <strong>why solid design is a critical marketing element<\/strong> in our global culture. <em>(link version deleted from YouTube)<\/em> <del datetime=\"2013-09-02T13:47:38+00:00\">The YouTube family friendly trailer (above) comes from the Logorama site.<\/del><\/p>\n<p>But you&#8217;ll need to watch the full length adult (I&#8217;m not bad &#8211; they just draw me this way!) version <a href=\"http:\/\/vimeo.com\/10149605\" target=\"_blank\">over on Vimeo<\/a> (if it hasn&#8217;t been yanked) for a <strong>darkly disturbing vision of plate tectonics gone awry<\/strong>. The inference points to that same commercial culture for having created too much demand for the environment to support.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>investing in design pays off in recognition (updated September, 2013: linked to original on Vimeo.) Bonus: set in &#8217;70&#8217;s circa L.A. (?): try to pick out failed, merged, updated and still current brands as they fly by. NSFW beyond 01:12 mark Logorama, an infectious Oscar winning (2010 &#8211; best animated short) animation from France operates [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,2],"tags":[29,220,45,64,236,127],"class_list":["post-768","post","type-post","status-publish","format-standard","hentry","category-digital-lookups","category-marketing-and-promotion","tag-advertising","tag-animation","tag-brand","tag-graphic-design","tag-logo","tag-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-co","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":27,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions"}],"predecessor-version":[{"id":2455,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions\/2455"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}