{"id":651,"date":"2010-01-28T11:08:08","date_gmt":"2010-01-28T15:08:08","guid":{"rendered":"http:\/\/siebenthalercreative.com\/blog\/?p=651"},"modified":"2010-01-28T11:08:08","modified_gmt":"2010-01-28T15:08:08","slug":"dont-count-email-out-yet","status":"publish","type":"post","link":"https:\/\/siebenthalercreative.com\/blog\/dont-count-email-out-yet\/","title":{"rendered":"don&#8217;t count email out yet"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-652\" title=\"email will remain as a constant in web connectivity\" src=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2010\/01\/email-banner-main-150x91.jpg?resize=150%2C91\" alt=\"email will remain as a constant in web connectivity\" width=\"150\" height=\"91\" srcset=\"https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2010\/01\/email-banner-main.jpg?resize=150%2C91&amp;ssl=1 150w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2010\/01\/email-banner-main.jpg?resize=200%2C122&amp;ssl=1 200w, https:\/\/i0.wp.com\/siebenthalercreative.com\/blog\/wp-content\/uploads\/2010\/01\/email-banner-main.jpg?w=500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Yesterday&#8217;s anticipated iPad intro was a major step towards a <strong>future <a href=\"http:\/\/mashable.com\/2010\/01\/24\/internet-of-tomorrow-column\/\" target=\"_blank\">imagined by Ben Parr <\/a>over at Mashable,<\/strong> a world where we stay in touch by bypassing typing in favor of voice-to-text, where we&#8217;re surrounded by web connectivity via t.v., cars, and uncomputer like computers, where content evolves from text-driven to video-viewed and where social media becomes the driving force, not the passive voice.<\/p>\n<p>Well. That&#8217;s quite a list, and will probably arrive sooner rather than later. In a <strong>disapointing <a href=\"http:\/\/news.harrisinteractive.com\/profiles\/investor\/ResLibraryView.asp?BzID=1963&amp;ResLibraryID=35425&amp;Category=1777\" target=\"_blank\">Harris poll<\/a>, two out of five adults no longer read a newspaper.<\/strong> Forty percent, if you&#8217;re keeping score. Worse, fewer than 25 percent of 18-34 year olds read a paper. And most readers say they won&#8217;t pay for online content.<\/p>\n<p><strong>According to Folio, <\/strong><a href=\"http:\/\/www.foliomag.com\/2010\/consumer-magazine-ad-pages-tumble-25-percent-2009\" target=\"_blank\"><strong>magazines lost nearly $20 billion<\/strong> <\/a>with a B in ad revenue last year. Yet despite dismal numbers for traditional mass media, teens and tweens are spending what many see as an unhealthy amount of hours online &#8211; by one study, over seven and a half daily spent surfing, gaming, texting and in general being connected.<\/p>\n<p>How&#8217;s the mundane notion of email fit into the web world just around the corner? It&#8217;s not going away, it&#8217;ll just be interpreted differently. <strong>Professionally, you&#8217;ll still need an address that communicates authority.<\/strong> That&#8217;s the topic I tackled in my January newsletter. <a href=\"http:\/\/www.siebenthalercreative.com\/opinion\/100122_email-how-to.html\" target=\"_self\">Read how<\/a> to build a better trust score with an individualized account of your own.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday&#8217;s anticipated iPad intro was a major step towards a future imagined by Ben Parr over at Mashable, a world where we stay in touch by bypassing typing in favor of voice-to-text, where we&#8217;re surrounded by web connectivity via t.v., cars, and uncomputer like computers, where content evolves from text-driven to video-viewed and where social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2,14,20],"tags":[171,170,168,169],"class_list":["post-651","post","type-post","status-publish","format-standard","hentry","category-marketing-and-promotion","category-powersports-industry-insight","category-on-the-web","tag-email","tag-ipad","tag-media","tag-trends"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfUeo-av","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/comments?post=651"}],"version-history":[{"count":1,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/651\/revisions"}],"predecessor-version":[{"id":653,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/posts\/651\/revisions\/653"}],"wp:attachment":[{"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/media?parent=651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/categories?post=651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siebenthalercreative.com\/blog\/wp-json\/wp\/v2\/tags?post=651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}